Have you taken a few minutes lately to slow down and truly explore your local store’s egg selection? Chances are you are loyal to a specific brand for some reason. You like the look of the packaging. Its what you grew up with in your childhood fridge. Or, like my mom and the vast majority of consumers, you were duped by misleading marketing. (Just because it says “Happy Chickens” on the front doesn’t actually mean those chickens are happy, Mom. I'm just sayin’).